Hey builders, 👋

We've got a spicy lineup for you this week:

→ Why your mom might be your next web3 user (no, really)

→ Fresh takes on community building that actually work

→ A deep dive into Decentraland's marketing frontier.

Plus, we're hitting up some major events that you won't want to miss.

Here’s the full gist.

🔮 She Won't Need to Understand Blockchain

Blake Minho Kim drops a bold prediction: your mom will be using web3 daily by year's end and won't even need to know what a blockchain is. Find out why traditional adoption strategies got it all wrong and how AI agents are quietly changing the game.

→ Read the full breakdown

📣 The Community Shift

Forget everything you know about Web2 marketing. Web3 communities are flipping the script. Our latest deep dive explores how we're moving from broadcast-style marketing to true community-driven growth. The results might surprise you.

→ Master the new playbook

🌐 Decentraland: More Than Just Virtual Real Estate

Everyone's talking about the metaverse, but who's actually making it work? Our fresh analysis breaks down how smart brands are turning Decentraland into their experimental playground and what it means for the future of digital engagement.

→ Explore the virtual frontier

🌏 February's Heating Up

DePIN Day | Hong Kong | Feb 21

DePIN Day is where actual builders meet. We're proud to be the official community partner alongside DePIN Hub for this focused half-day event powered by Fluence and Titan Network.

Last Friday at The Center in Hong Kong, we gathered the minds making decentralized infrastructure work.

The big question: Can DePIN deliver affordable, reliable connectivity to underserved areas? Hope you joined us as we found out.

ETHDenver 2025 | Denver | Feb 23-Mar 2

While 25,000+ people flood ETHDenver for the world's largest blockchain festival, we're doing something different.

Join us at The Signal Room, our exclusive gathering with Nozomi and LEGION, where real fundraising happens. No endless panels or empty networking—just curated conversations between serious founders and active investors.

No panels, no small talk, just direct feedback from people who write checks.

Want to skip the circus and get straight to business?

→ Apply now

Quick Bites

• Sam Bankman-Fried speaks from prison, maintains ‘innocence’

• Singapore Woman Sentenced to Jail for Defrauding Bybit for $4.2 Million

• Exclusive: Pi Network co-founders discuss mainnet launch, future, and tokenomics

• Brazil Set to Launch World’s First Spot XRP ETF

• Kava AI integrates DeepSeek for decentralized crypto transactions

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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