Hello and welcome to the Netcetera newsletter, brought to you by Myosin.xyz – and Happy Friday!

This is Netcetera’s first dispatch from a new Friday slot, as well as the last put together by our Content Guild Co-Lead Chevy Cassar. His own Web3 Daily newsletter has signed on to join none other than Milk Road, so his cup runneth over at the moment. But no use crying over spilled— okay, I’ll stop. Not combining into Web3 Dairy was a missed opportunity though.

In all seriousness we’re tremendously grateful for all Chevy’s done for Netcetera and W3G before it, not to mention his project work with Myosin.xyz (which he’ll continue with as a beloved DAO member thankfully). We’re very happy for him and we look forward to reading his new work while doing our best to emulate his old work here in future newsletters!

Without further ado, here’s Chevy introducing our latest thought piece from Abigail Carlson.

Rowan | EIC, Myosin.xyz

The 4 Rules of Crafting Your Brand Voice

1/ Refine your audience and collect data 

It’s totally acceptable (if not expected) to tailor your personality to the people you’re around — it’s why this meme exists:

Same goes for your brand voice.

Good rule of thumb: be yourself, while recognizing your surroundings.

2/ Test, test, test

Unsure if your brand voice is quite where it needs to be? Don’t worry — that’s part of the process.

(Pobody’s nerfect, and all that).

Test your voice, refine it, repeat, until you have what you and your customers are looking for.

(Hint: look to your follower, engagement, and click through rates to gauge success).

3/ Tailor your brand voice to different platforms 

The process of tailoring your personality to the type of people you’re around we touched on in point one? Same goes for platforms.

Threads is different to X/Twitter. Facebook is different to Reddit. TikTok…well, TikTok is its own circus…

Users of each platform will sniff out an ill-fitting voice in no time — so immerse yourself in each micro-culture before you start crafting your brand voice for each platform.

4/ Be Authentic

No one goes to a social platform to view ads — and they certainly don’t go there to be lectured by brands.

The quickest way to soften that ‘I’m being advertised to’ feeling within your audience is to be authentic — don’t go for the hard sell and set out from a position of:

“I (your brand) am just out here chatting with a friend (your customer).”

Now…

There are 3 BIG mistakes you can easily make when crafting your brand voice — all of which have been outlined in stark detail by Abigail Carlson, in her deep dive on (you guessed it) Crafting your brand voice.

Click the big yellow button below, and learn how to avoid these mistakes 👇

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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