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  • 🤖 AI video is here...what do we do now?

🤖 AI video is here...what do we do now?

PLUS: Blake sits down with Refraction's Raf Katigbak to talk about how music, IRL events, and blockchain can all come together to give creators greater control and opportunities within their industry...

Hello from a very sunny and warm New York City: the spiritual headquarters of Myosin and a city that can’t go a full winter without one fake spring. 

Part of the reasoning behind the relaunch of our Web3 Growth newsletter as Netcetera was a realization that we wanted to talk about more than just blockchain. Furthermore, to paraphrase a conversation with Web3 Daily’s Chevy Cassar last year, we feel that the third web itself will involve all manner of emerging tech — it’s just that blockchain got the name tag first.

It should be said, we feel that the rise of other emerging tech makes blockchain more essential, and not less. Case in point: the increasing necessity of verification in intellectual property caused by innovations in AI content. Read on for Chevy’s take on the latest of those innovations, and what it means for blockchain.

Rowan Spencer | Editor-in-Chief

AI Video Has Arrived, and It Brought Us an Existential Crisis as a Party Favor (Isn’t That Nice?)

So, there’s an elephant in the room that needs addressing… 

It finally happened – OpenAI created “the ChatGPT of video.”

They’re calling it Sora, and man if it isn’t equal parts mind blowing and terrifying.

It’s hard to believe that these are AI generated:

Prompt: Reflections in the window of a train traveling through the Tokyo suburbs.

Prompt: A litter of golden retriever puppies playing in the snow. Their heads pop out of the snow, covered in.

Prompt: Several giant wooly mammoths approach treading through a snowy meadow, their long wooly fur lightly blows in the wind as they walk…

According to my friends and family, I have “an annoying habit of tying everything back to crypto.”

(They’re not wrong – and ain’t about to stop).

Here’s why blockchain technology is no longer a ‘nice to have’ but a ‘need to have’...

You know what blockchains are really good at?

Verifying data.

Ok, ok, it doesn't sound very exciting when I put it like that - but think about the importance of data verification, when AI can fabricate just about anything:

  • A clip of the president declaring war.

  • A recording used as evidence in court.

  • A video of a CNN anchor announcing a stock market crash.

I don’t know which chain is going to be the one to do it, or how it’s even going to work at scale — but after seeing such convincingly ‘normal-looking’ AI-generated footage, one thing is for sure:

At some point in the near future, we’re going to need a universally accepted/accessible method of verifying the media we consume.

(And blockchain is the ideal candidate for the job).

In the meantime, our thoughts and prayers go out to our friends in the VFX industry.

Quick Bites

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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