Hey, Myosin fam!

We’re in Krabi, Thailand, dialing up the excitement as we prep for DevConnect Bangkok. The air's electric, the ideas are flowing, and our team is laser-focused.

This week, we dropped some serious alpha on the Chain Reactions podcast, and—drumroll please—$MYO airdrop hit your wallets.

Dive in and see why this week was nothing short of legendary.

Why Traditional Marketing Tactics Fail in Web3 (And What to Do Instead)

Trying to jam traditional marketing tactics into the decentralized world is like fitting a square peg into a round hole. It’s plain frustrating and pointless.

Why? Because Web3 is a whole new ballgame, where community and transparency aren’t just perks—they’re everything.

Dive into Blake’s breakdown of why old-school strategies fall flat and how you can revamp your playbook to thrive in this brave new world.

From Blake to You

Greetings from Krabi, Thailand this week, where I am staying at a house with several Myosin members as we prepare for DevConnect, one of the biggest crypto conferences next week in Bangkok.

The weather is delightful, but we’re still locked in and getting a lot done. The BD pipeline is strong, with some great potential clients coming through, and we’re making some solid progress on building the Myosin platform.

This week we talked to James Fry from Risk Labs on the Chain Reactions livestream, all about UMA & Across protocols, which was a fun time. And our chat with Kim from Decentraland last week is now out on our podcast as well, so give that a listen!

Perhaps the biggest piece of news this week from Myosin is that the $MYO airdrop finally went out to our amazing community, and we were able to share our vision for Myosin and the $MYO token in the coming year, to great interest. The future is bullish, and we’re just getting started.

Let’s do this thing together!

Blake.

Chain Reactions Ep. 14 is here

🚨 Hot off the press, this episode is pure gold. We sat down with James Fry from Risk Labs to talk UMA & Across and what sets them apart in the crowded world of infra protocols. Spoiler: “The space doesn’t need another infra protocol”—and James breaks down why. This is your backstage pass to insights that could redefine your strategy.

Quick Bites

• WonderFi CEO kidnapped and forced to pay $1M ransom: Report

• Coinbase’s legal chief: ‘We are going to have the most pro-crypto Congress ever’

• BNB Chain reveals no-code real-world asset tokenization service

• Detroit becomes first city to fully adopt crypto payments for taxes, fees

• Trump is considering Robinhood’s Dan Gallagher as SEC Head Gary Gensler’s replacement

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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