Hey everyone,

This week we're getting spicy with not one but TWO reads aiming for traditional agency models (spoiler: they're not pretty). Plus, catch Blake live tomorrow dropping AI secrets, and dive into a mind-bending convo about intents and the future of cross-chain trading.

Let's get into it!

🔥 The Agency Model is Dead (We Killed It)

Blake drops some straight truth about why he and Simon built Myosin in the first place. The traditional agency model is fundamentally broken. From bloated retainers to employee burnout, he breaks down exactly why the old playbook doesn't work anymore and why the "anti-agency network" is the future.

👑 When Agencies Forget Who's Boss

Olly Jones takes us inside the agency ego trap – that moment when agencies start caring more about their own visibility than their clients' success. Drawing from his own agency experience, he explains why the network model naturally keeps client outcomes at the center, not agency egos.

🐝 AI x Marketing Roundtable

Blake and Salo joined Beelines to spill ALL the tea on how Myosin is using AI to revolutionize web3 marketing. Set your reminders for next week– this one's good!

🌐 CR Episode 26

In Episode 26 of Chain Reactions, we're joined by Mounir Benchemled, co-founder of Velora DEX (formerly ParaSwap), to crack open the world of intents and how they're making cross-chain trading lightning fast. If you've ever wondered what true decentralization looks like in practice, this one's for you.

Quick Bites

• Shariah-compliant crypto struggles to meet demand in Islamic Finance boom: report

• Builders beware — The UK's 2026 crypto regime is coming

• Crypto 'Mining Farm' in Gwangju Was Actually an Illegal Gambling Operation

• Remaining UEFA Champions League Teams All Have Crypto Sponsorships

• New York Attorney General urges Congress to pass crypto regulations

• Atkins becomes next SEC chair: What’s next for the crypto industry

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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