This time, we're taking you behind the scenes to see what happens when web3 marketers touch grass and sharing highlights from our epic NYC mixer with Safary Club.

We’re also dropping the definitive guide on when to hire an agency (and when not to), and diving into why crypto's branding still falls painfully short with Reown's CMO.

Let's get into it!

🏠 Is This What Marketers Do When They Meet?

It turns out that when you put the Myosin crew in a house in Lisbon, magic happens – along with fixing tires, grocery shopping, feeding carrots to stallions, and whiteboarding product ideas with cows nearby.

Greg takes us inside the Myosin House experience and shares how you can join the next one in Cannes!

🍕 NYC Mixer Madness

Myosin 🐯 and Safary Club 🦁 took over NYC last week for our intimate marketing mixer.

The pizza was hot, the wine was flowing, and the alpha was PREMIUM. Thanks to everyone who came through and made it such a vibe.

📊 "Wen Marketing?" Your Definitive Answer

Every web3 project hits that "wen marketing?" moment, but choosing the wrong path can burn cash faster than a gas war.

Greg breaks down the real talk on when to build in-house vs. hire an agency, the ideal team structure for early-stage projects, and how to scale without bloating your overhead.

🎨 Chain Reactions: Ep. 29: Why Crypto Branding Still Sucks

In this episode, Blake chats with Steven Dolcemaschio, CMO at Reown, about why crypto's branding, UX, and messaging still fall painfully short. P\

Plus, he drops knowledge bombs on why the next wave of users won't care about wallets or gas, and what great co-marketing actually looks like (hint: not what most projects are doing).

Quick Bites

• North Korean spy slips up, reveals ties in fake job interview

• US Senate votes against GENIUS Act after Democrat pushback

• Meta Is Looking to Enter Red-Hot Stablecoin Market: Fortune

• Investigation reveals a group of traders made nearly $100 million buying MELANIA minutes before the launch

• Binance Founder CZ Says He Applied for President Trump Pardon

• Trump crypto news: Truth Social post causes rift over Ripple connection

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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