This week, we're cooking up marketing magic in Mexico City with Stellar.

We’re also taking you behind the scenes of Myosin House Lisbon, revealing why Korea is absolutely dominating the altcoin market, and unpacking why most L2s are completely missing their audience.

Marketers, We’re Assembling in CDMX!

The "Build Better on Stellar" marketing hackathon is taking over Mexico City right now. This isn't your typical code-focused event.

We're bringing together LATAM's top creative minds to craft real GTM campaigns for actual Stellar projects. Think cash prizes, hiring opportunities, and a chance to pitch directly to ecosystem leaders.

🏠 Behind the DAO: The Myosin Origin Story

Ever wondered how Myosin came to be? We just dropped our new "Behind the DAO" video, filmed at Myosin House Lisbon.

From our founding story to why members join the network and how we actually work, it's the inside scoop you've been waiting for.

Korea Isn't Just Another Market

Greg Patenaude drops some serious truth bombs about the Korean crypto scene on this one.

Did you know KRW flipped USD as the #1 fiat by crypto trading volume in Q1 2024?

Yet most founders have no idea how to approach this market (hint: AI-generated translations ain't it).

Greg’s breakdown of 5 brutal truths about Korea is essential reading before you even think about entering this powerhouse market.

🔌 Why L2s Keep Missing Their Audience

Olly Jones tackles the growing disconnect between L2 technical advantages and actual consumer adoption.

While developers understand the benefits of faster transactions and lower fees, L2 projects are struggling to translate these advantages into compelling consumer narratives, and it's costing them market share.

Quick Bites

• OKX launches xBTC following new Bitcoin all-time high at $111k

• FIFA Teams Up With Avalanche to Build Its Own Blockchain, Expanding Web3 Ambition

• Can ChatGPT-powered AI agents really trade crypto for you?

• White House crypto czar David Sacks says stablecoin clarity could trigger trillions for US debt

• Hong Kong Joins Global Race With New Stablecoin Licensing Bill

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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