Legendary NBA player, coach, and executive Pat Riley coined the term “disease of more” in his late 20th century basketball writing, based on his insight in the game that “success is often the first step to disaster.” In blockchain businesses there may be similar phenomena, but that’s for another day. Today, we’re publishing a piece from Myosin.xyz Co-Founder Blake Minho Kim on what you might call “the disease of first.”

This editor is on vacation in Los Angeles – the sunny home of Mr. Riley’s “Showtime Lakers” – so in the interest of time I’ve asked Coach(‘s AI voice) for the rest of the intro:

"Unlocking the secrets to sustained success in the ever-evolving world of business requires a keen understanding of both innovation and market dynamics. This article offers invaluable insights into navigating these turbulent waters, essential reading for any forward-thinking entrepreneur or business leader striving to stay ahead of the game."

You heard the man. Here’s Chevy to keep pumping you up for Blake’s piece.

Rowan Spencer | Editor-in-Chief

Early adoption is a bad idea

Are you going to say it, or are we?

Fine. Out with it then:

Early adoption of new technology isn't always a great idea.

There. Happy now? (That hurt us to say).

But that doesn’t mean there isn’t a way to safely navigate emerging tech trends, allowing you to enter at the right time in the adoption curve.

Myosin.xyz co-founder, Blake Minho Kim, has outlined some key landmarks to navigate by, in his latest piece “Navigating Emerging Tech for Enterprise.“

Here’re the four key factors to account for:

1. Being early isn’t always best
   
   See: Nike’s RTFK NFT initiative, or Starbucks’ Odyssey program.
   

2. Excitement about the tech is not a reflection of real market adoption
   
   Blockchain, NFTs, AI…these technologies all paint a very exciting picture for the future! But actually realizing that future requires broad market adoption (and that takes time).
   

3. Engagement beyond early adopters is the canary in the coal mine
   
   Want to know when a technology is breaking out of its early adopter phase? Take a look at their user base…if evangelists are a minority in that group — you’re out of the woods!
   

4. The tech passes the “See, what you need to do is…” test
   
   I.e. can someone onboard to the technology without needing a seasoned user to interject and problem solve.
   
   If so, it’s probably safe for enterprise adoption.

That’s the 1000ft view — but you really need to read the full piece to bring it all into focus 👇

Quick Bites

• Bitcoin Enters US Physical Retail (a $5 Trillion Market)

• Meme Coins Are Causing 'Damage' to Crypto, Says Andreessen Horowitz Exec

• Samourai Wallet Charges Raise Existential Questions for Privacy Tech

• Bitcoin Just Yoinked One of Ethereum’s Best Features

• This Ultra Light AI Model Fits on Your Phone and Can Beat ChatGPT

That's it. That's all we got! Talk next week.
The Netcetera team 👋

How'd We Do?

​😃 Loved it! ​ | ​😐 Eh. it was fine.​ | ​😡 Not a fan.​

Forwarded this? ​Sign up here!​

Want to advertise with us? Get in touch: [email protected]