It’s good to be back! First off, thanks to the Netcetera team for holding it down in my absence. And special thanks for the shout out to my nuptials in last week’s newsletter and throughout the Myosin community.

On that note, this week’s publication comes directly from Myosin.xyz, and it’s a home run if I may say so myself. Our Innovation Guild has followed up last season’s research report on ‘The Future of Hospitality & Travel’ with the release of one today, focused this time on the sports industry. 

In ‘The Future of Sports Fandom,’ Myosin runs a three-man weave on the way to the hoop with Spartan Labs and Sporting Crypto, driving and slamming home recent trends and a path to the “Fan Engagement of the Future” with a thunderous jam!

Can you tell I miss my days as an NBA Top Shot copywriter? Read on to access the report with an intro from Chevy.

Rowan Spencer | Editor-in-Chief

Help! I’ve Become a ‘Sports Guy’ and Can’t Get Up

So, I’ve been living in the US for about a year now — and if there’s one thing I’ve learned, it’s that sport is ‘the great cultural equalizer’ in this country.

Differences in opinions, politics, and backgrounds tend to get put aside, as long as you go for the same team (go Birds!).

See? That’s exactly what I’m talking about☝️!

If you’re a Philadelphia Eagles fan, I will have just won you over. If you’re not, you’re most likely muttering obscenities at your screen right now.

And you know what — I’m not immune to the cultural vortex that is ‘sport’ in this country either.

Back in Australia, I would never have considered myself a ‘sports guy.’ The most I’d watch is the AFL Grand Final (Australia’s version of the Super Bowl) once a year — mostly as an excuse to hang out with my friends.

That’s where this one data point from Myosin’s ‘Future of Sports Fandom’ report really hit home:

That 65% stat spoke to me ☝️!

Cause after 32 years of ‘not being a sports guy,’ all it took to flip me was:

1. That Amazon documentary on Jason Kelce

2. Having an excuse to hang out with my mates every Sunday

3. ~6 months living in a country where sport was a cultural talking point

(I honestly never saw it coming. HELP!).

What’s weirder to me is:

Even though in-person viewing (preferably at a bar full of people) is what I enjoy most — the large majority of my sports engagement happens online.

And apparently that ain’t new. In fact, when it comes to sports, Gen Z / Millennials engage almost exclusively in the digital realm.

Which means there’s a HUGE opportunity to nurture and monetize this fandom via digitally-native community platforms, experiences, and collectibles.

Opportunities highlighted in Myosin’s Sports Research Report (which I’ve linked down below).

I dare you to check it out (it’s free, and you’re bound to learn something).

Quick Bites

• Warpcast (The Web3 Twitter Clone) Is Growing Fast! Here’s the ‘What’ and ‘Why’ of It All…

• Bitcoin Could Hit $48K in Days, Propelled by Historic Chinese New Year Gains: 10X Research

• AI Will Be Used to Craft Personalized Stories in ‘Space Nation’ Crypto Game

• One Domain Name To Rule Them All (Email, Website, Crypto Wallet)

• Apple Shakes Up Open-Source AI With MGIE Image Editor

That's it. That's all we got! Talk next week.
The Netcetera team 👋

How'd We Do?

​😃 Loved it! ​ | ​😐 Eh. it was fine.​ | ​😡 Not a fan.​

Forwarded this? ​Sign up here!​

Want to advertise with us? Get in touch: [email protected]