This week is absolutely PACKED.

• We've got the tea from Bangkok where Shilika dropped knowledge on bridging web2 and web3

• Highlights from our epic marketing roast in Lisbon (where startups got their decks shredded by industry legends)

• Blake's double feature on stablecoins and AI verticalization

• A sizzling Chain Reactions episode with Kay Zizzle from CHOMP

Let's dive in.

"Don't Let Them Realize They're Using Web3"

The Binary Summit in Bangkok was buzzing with talk of onboarding a BILLION users through telco partnerships.

Our Head of PR, Shilika Jain, spoke about the best way to onboard Web2 users to Web3, which is, don't even let them know they're using it.

Mass adoption will happen when users don't even realize they're on Web3.

🔥 Myosin Marketing Roast: When Marketing Decks Get Roasted

Imagine having your startup's marketing torn apart by web3's brightest minds... while sipping wine.

That's exactly what went down at our Myosin Marketing Roast in Lisbon.

Adrienne Adz (Myosin), Steven Dolcemaschio (Reown), and Thaika (World of Women) played judges while startups got the constructive criticism they needed.

Think your marketing can handle the heat?

Watch out for our next roast session.

💰 Stablecoins: More Revolutionary Than You Think

Blake's been obsessed with money lately (haven't we all?), and his latest piece takes a fascinating historical approach to stablecoins. Forget technical specs and regulatory debates – he's looking at how stablecoins represent a unique synthesis of private banking and centralized systems that could completely transform financial infrastructure.

🤖 Generic AIs Will Lose the Marketing Tech Race

In his second banger this week, Blake tackles the commoditization of LLMs.

While everyone's hyping the latest general model (Claude, GPT-4, Gemini, etc.), the real winners will be specialized vertical applications solving specific problems for specific industries.

👾 Chain Reactions Episode 30

We had a thrilling conversation with Kay Zizzle from CHOMP, who dropped value bombs on building trustworthy communities through gamification, inter-community interactions, and accommodating diverse opinions. The best part is, they're already making it happen.

Quick Bites

• Ukraine eyes strategic Bitcoin reserve bill with support from Binance

• Telegram Shuts Down 'Largest Illicit Online Marketplace'

• Five crypto figures who disappeared, died — or maybe didn’t

• Coinbase refuses $20m ransom, launches matching bounty on blackmailers

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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