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Most Crypto Marketers Are Missing the Biggest Opportunity in Asia

Plus: agency secrets exposed, shitposting mastery, and why our best content keeps getting buried

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Netcetera Newsletter
July 02, 2025

Last week we pulled back the curtain on some industry secrets everyone pretends don't exist...

Japanese crypto adoption is exploding while Western marketers obsess over the same tired playbooks.

Stacy Muur just exposed how agencies actually operate behind closed doors.

And CT's biggest shitposters finally shared the tactics they've been gatekeeping in our DMs.

🇯🇵 The Japanese Market Intel No One's Talking About

While everyone's still trying to crack the US market, less than 2% of crypto marketers have any clue what's happening in Japan. We're talking:

  • Cult-building strategies that actually work

  • How to acquire non-crypto users

  • Bridging traditional culture with Web3 in ways that don't feel forced

The crazy part? Most agencies are completely blind to this opportunity.

🕵️ Someone Actually Investigated How Agencies Really Work

Stacy Muur talked to the agencies running campaigns for major protocols—the ones with the real budgets and actual influence. The goal? Figure out how these operations actually work and who's really in their KOL networks.

Whether you're trying to break into top-tier agency rosters or planning your next campaign, this research is essential reading. (We contributed to the survey, obviously.)

💩 CT's Top Shitposters Finally Broke

We slid into the DMs of CT's most successful shitposters and asked them to spill their actual secrets. The stuff they'd rather keep to themselves.

Turns out, there's real strategy behind the chaos. Who knew?

📚 Oh, and we're dusting off some content that was too good to stay buried

Here are three pieces that deserve another look:

Quick Bites

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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