This week, Blake is serving up some uncomfortable truths about why America isn't always the crypto testing ground you think it is. He’s also breaking down why your linear marketing funnel is completely wrong for Web3.

There’s a sizzling Chain Reactions episode too, where we’re diving deep into the art of marketing to developers with our very own DevRel expert.

Ready to challenge some assumptions? Let's go!

🌍 America Isn't the Center of the Crypto Universe

Blake drops some reality checks about global crypto adoption that might make US-focused founders squirm. While Silicon Valley gets all the hype, the biggest opportunities are actually happening in markets where crypto solves real, urgent problems.

If you're still building with America as your primary testing ground, you might be missing the entire point of what makes crypto revolutionary.

🔄 Your Marketing Funnel is Dead (Long Live the Flywheel)

Traditional marketing funnels are linear and transactional—perfect for Web2, terrible for Web3. Blake breaks down why the decentralized nature of crypto demands a completely different approach: the marketing flywheel.

Instead of pushing users through a funnel, successful Web3 projects create self-reinforcing cycles where community, content, and partnerships amplify each other for long-term growth.

👩‍💻 Chain Reactions: Episode 31

This was all about cracking the code on developer marketing with our own Bettina Sosa (DevRel at Myosin).

She sat down with Blake and Polina to dive deep into what DevRel actually is, what works now vs. what used to work, and which developer markets are still massively underserved.

Quick Bites

• How to mine Bitcoin at home in 2025

• Top House Democrat opens probe into Trump’s memecoin investor dinner

• Second suspect arrested in alleged crypto torture scheme

• Reserve Bank of India to roll out new use cases for digital rupee

• Vietnamese Woman Arrested in Thailand Over Alleged $300M Crypto Scam

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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