🤳 The Future of Phygital

PLUS: A free, deep diving research report that lays out where the industry is headed...

Hello and welcome to the Netcetera newsletter, brought to you by the good people at Myosin.xyz. Did you miss us?

As we have done since first putting together the DAO’s Content Guild just over two years ago, we’ve been taking some of the summer to step back and take stock — both of our own work, and of the broader trends and shifts shaping the internet. We have continued to write as we ruminate, and will be sharing new thoughts with you all in the coming weeks.

But first: today the Innovation Guild published our latest Myosin Research Report, this time on the rise of what we call “Networked Products” in response to consumer trends toward a more phygital world of immersive experiences and more. Read on for Chevy’s take and the full report.

I ran a clothing brand for the better part of six years, and believe me when I tell you, I spent most of my time doing these two things:

  1. Trying to get folks to post photos of themselves wearing our stuff.

  2. Dealing with returns.

Which is why I’ve been in a perpetual state of giddiness after witnessing the leaps and bounds the phygital space has taken over the past few years.

What does this have to do with my two biggest time sinks in the rag trade?

First: incentivizing customers and influencers to post our clothes was a long, time-delayed process, which went something like this…

  • Reach out to them with an incentive (discounts for customers, free clothes/payments for influencers)

  • Send the items and follow up once the tracking said they’d arrived

  • Follow up again

  • Get the photos

  • Post ’em

With phygital AI styling applications, a new, much more streamlined, fully automated method is now becoming plausible:

Collect emails → Put them into an automated drip sequence with an incentive → With a click of a button, the customer/influencer can take a photo, have AI overlay the clothing on them digitally, and collect their offer.

Then ping you get a notification on your phone saying you have new user-generated content to schedule.

And as for the returns issue, that’s way more simple:

If customers can reliably try on your items, checking for size, and pairing with their existing closet — you’re going to have customers that are much more certain of their purchase.

The Myosin team have compiled a free, deep diving research report that lays out the exciting future promised by the phygital space.

(Far, far beyond my selfish desires).

Want it? Click the big yellow button below 👇

Quick Bites

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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