Another week, another reminder that there's a massive gap between people who talk about onchain and those who actually build it.

This week: we're gathering the builders who are tired of theory in Manhattan, Olly's tackling the ethics question everyone's avoiding, and on Chain Reactions, we talked about why one extra click might be killing mass adoption.

🗽 June 26: The Marketers Who Actually Build Are Coming to NYC

Forget another Zoom call about "the future of marketing." We're doing this properly in person, with drinks, where you can actually look someone in the eye when you tell them their campaign sucked.

Public Records, Manhattan | 2 PM-8:30 PM EDT

Co-hosting with Stellar and Refraction because apparently, we all got tired of pretending networking events work.

The deal: Bring your war stories. Share what actually worked (and what absolutely didn't). Meet the people building stuff you've only seen on Twitter.

Who's showing up: Folks from Myosin, Optimism, Metastreet, Rari Foundation, Fuul, Hype, and others who've survived long enough to have opinions worth hearing.

Bonus: Your ticket gets you into the Builder Cocktail and RESET afterwards.

📖 Olly Finally Wrote About The Thing Everyone's Thinking

You know that weird feeling when Web3 actually starts making you money, but half the projects feel sketchy? Yeah, Olly wrote about that.

Finally, someone's talking about what it looks like to stay ethical when the industry actually starts making you money.

🎧 Chain Reactions Episode 32

Jay Kurahashi-Sofue from Eco Inc. joins us to discuss the uncomfortable truth: our UX is still terrible for normal people.

How does the road to acquiring a non-crypto user base actually look when every extra click is a conversion killer?

The future of the on-chain economy might depend on getting this right.

Quick Bites

• Pump.fun strengthens legal team with fresh hires to fight Burwick lawsuit

• Why Pro-Israel Group's $90M Crypto Hack Could Be a Hammer Blow for Iran's Regime

• Elon Musk's X to Offer Investments, Trading 'Soon:' FT

• Protocol AI captures $16b AI agent market with platform that turns anyone into a web3 developer

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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