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- 🤔 What are Farcaster Frames?
🤔 What are Farcaster Frames?
HINT: They're the reason the Warpcast app has BLOWN UP of late, increasing daily active users +400% over a 7 day period.
Hello and welcome to the Netcetera newsletter. Now that we’re several months into this iteration of Myosin.xyz’s weekly dispatch – relaunched as “your new go-to source for demystifying the constant wave of developments shaping the new internet” – I’d just like to say thanks for reading and listening so far. If you haven’t yet, be sure to follow us on Twitter as we continue to expand our content and coverage (and prepare to head to Netcetera’s first ETH Denver!).
On the topic of Twitter-currently-known-as-X, this week we’re running a syndicated piece from Myosin Content Guild member and web3 Substacker-at-Large TPan on the topic of Farcaster Frames. Farcaster is rapidly gaining in the race to replace Elon Musk’s increasingly disastrous pet project and, while most of the conversation seems about the who’s in that race, here TPan goes deep on the what behind their popular new feature.
Enjoy and thanks again to all of our early adopters : )
Rowan Spencer | Editor-in-Chief
What are Farcaster Frames?
Everyone is excited about Warpcast (aka the Web3 version of Twitter) all of a sudden…but why is that?
Simple: the ‘Farcaster’ protocol, which powers the Warpcast app, just added a new feature called ‘Frames’ — and it’s the reason Warpcast was able to increase its daily active users +400% over a 7 day period.
The feature works like this:
Frames lets developers build experiences that would usually require a website/browser directly into Warpcast, so you never leave the feed.
Which sounds kinda redundant (browser, no browser — who cares?), but it actually makes a lot of sense when you A/B test each experience:
Web2 social:
See a product you want to purchase → click the ‘buy’ link → a browser opens the store’s website → click add to cart, cart page opens → click ‘go to checkout’ → autofill name/shipping info/billing address → enter card details → confirm purchase.
Warpcast:
See a product you want to purchase → click ‘buy’ → autofill shipping details → pay instantly via your linked crypto wallet.
One is high friction, while the other is ‘slippery,’ if you will.
(And developers have been building all sort of things, from games, to NFT stores, to a Warpcast-native store selling girl scout cookies!)
But ‘Frames’ as a concept/feature set isn’t exactly new — in fact, we’ve seen it in many different forms over the years…
Click the big yellow button below to read TPan’s deep dive on Frames, and learn about the web tools it’s borrowing/building upon to find PMF in Web3…
All episodes for Netcetera Season 2 will now be mintable and collectible on-chain.
All episodes are free to mint and open edition (aka unlimited) mints, on the OP blockchain, for 30 days after we publish.
Alpha: There will be perks for those who collect all mintable episodes at the end of the season ;)
Quick Bites
That's it. That's all we got! Talk next week.
The Netcetera team 👋
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