Sup fam.

This week, we're diving deep into Argentina's wild crypto scene (spoiler: it's NOT what you think), plus breaking down why DeFi still feels like rocket science to most people (and who's actually fixing that).

Grab your coffee, and let’s get into it.

🎯 Feature Drop: Argentina's Crypto Transformation

Argentina's crypto adoption is growing and fundamentally different from anything we've seen. After working with 10 leading organizations and months of hands-on research, we've uncovered why standard LATAM playbooks aren't cutting it here.

This is a spin-off from our Crypto Argentina Report, and it’s your blueprint for succeeding in what could be crypto's most important market of 2025. Miss this window, and you might miss the next billion users.

PS: Our Argentina report is already generating conversations across the industry.

Grab your copy so you don't miss out on these insights.

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🔥 Fresh Perspectives: Making DeFi Make Sense

Olly Jones breaks down a critical challenge: why DeFi still feels overwhelming to new users. Some interesting numbers:

• $11B currently locked in L2 protocols

• Optimism powering 59% of L2 startup activity

• Base capturing 28% of new startup activity in year one

The key insight? The next wave of DeFi users won't come from crypto Twitter. They'll come from products that just make sense.

Quick Bites

• 75% of Ripple’s Jobs Now Based in the U.S. as Crypto Sector Prepares for Trump Administration

• Do Kwon Criminal Trial Set for 2026 as Lawyers Deal with ‘Massive’ Trove of Evidence

• Departing Gary Gensler: Crypto is ‘rife with bad actors’

• Institutional Cryptocurrency Trading Ban in South Korea May Be Lifted, Says Report

• The top crypto tweets of 2024 and what they reveal about the industry

That's it. That's all we got! Talk next week.
The Netcetera team 👋

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